{"id":3100,"date":"2016-09-14T10:35:15","date_gmt":"2016-09-14T08:35:15","guid":{"rendered":"http:\/\/www.core-stories.com\/it\/?page_id=3100"},"modified":"2016-09-19T11:25:36","modified_gmt":"2016-09-19T09:25:36","slug":"concept-concetto-core-story-content-strategia-storytelling","status":"publish","type":"page","link":"https:\/\/www.core-stories.com\/it\/concept-concetto-core-story-content-strategia-storytelling\/","title":{"rendered":"Concept"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column]<div class=\"eut-element eut-slogan eut-align-left\" style=\"\"><h5 class=\"eut-slogan-title eut-align-left eut-title-no-line\"><span>Non esiste vento favorevole per il marinaio che non sa dove andare.<\/span><\/h5>  <p class=\"eut-subtitle\">Seneca<\/p><\/div>[\/vc_column][\/vc_row][vc_row flex_height=&#8221;yes&#8221; padding_top=&#8221;0px&#8221; padding_bottom=&#8221;0px&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1471362111665{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column_text]Calma, non \u00e8 ancora arrivato il momento di salpare. Per arrivare in porto \u00e8 necessario predisporre un accurato piano di navigazione, senza grandi deviazioni e senza dover gridare aiuto. Anche perch\u00e9, nella comunicazione, non sempre vince chi grida di pi\u00f9&#8230;.<\/p>\n<h3>Noi lavoriamo cos\u00ec:<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"feder alignleft wp-image-2486\" src=\"https:\/\/www.core-stories.com\/wp-content\/uploads\/2016\/01\/favicon.png\" alt=\"favicon\" width=\"30\" height=\"54\" \/>Come vorresti che fosse la tua azienda fra tre anni? Partiamo da qui. Poi assieme elaboriamo la <strong>Content Strategy<\/strong> pi\u00f9 adatta a te e la riempiamo di contenuti che ti porteranno l\u00e0 dove vuoi arrivare.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-2486\" src=\"https:\/\/www.core-stories.com\/wp-content\/uploads\/2016\/01\/favicon.png\" alt=\"favicon\" width=\"30\" height=\"54\" \/>Sviluppiamo la tua <strong>Core Story<\/strong>, ovvero la storia dominante che deve dimostrare perch\u00e9 il mondo dovrebbe essere felice che la tua azienda esista.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2486 alignleft\" src=\"https:\/\/www.core-stories.com\/wp-content\/uploads\/2016\/01\/favicon.png\" alt=\"favicon\" width=\"30\" height=\"54\" \/>Partendo dalla strategia di comunicazione imbastiamo un <strong>concetto di comunicazione<\/strong> con piano e calendario editoriale, scelta dei canali, composizione del gruppo di lavoro.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2486 alignleft\" src=\"https:\/\/www.core-stories.com\/wp-content\/uploads\/2016\/01\/favicon.png\" alt=\"favicon\" width=\"30\" height=\"54\" \/>Adesso entra in gioco la sensibilit\u00e0: passiamo allo <a href=\"https:\/\/www.core-stories.com\/it\/content-pianificazione-della-campagna-customer-journey\/\"><strong>Storytelling<\/strong><\/a>. Ovvero: raccontiamo le storie, le approfondiamo, creiamo testi, ci occupiamo della produzione di video e organizziamo set fotografici. Senza mai dimenticare che i contenuti devono essere adeguati ai canali dove i tuoi clienti ti troveranno.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2486 alignleft\" src=\"https:\/\/www.core-stories.com\/wp-content\/uploads\/2016\/01\/favicon.png\" alt=\"favicon\" width=\"30\" height=\"54\" \/>Conversione: gi\u00e0, anche a noi interessa sapere se i contenuti hanno avuto successo. E quindi ci occuperemo di <strong>misurazione dei risultati<\/strong> e <strong>ottimizzazione<\/strong>.<\/p>\n<h3>E adesso? Spieghiamo le vele: <strong><a href=\"https:\/\/www.core-stories.com\/it\/contatti-core-stories-gabriele-crepaz-storytelling-alto-adige\/\">si parte!<\/a><\/strong><\/h3>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1471362071794{background-image: url(https:\/\/www.core-stories.com\/wp-content\/uploads\/2016\/08\/concept-1.jpg?id=2856) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_empty_space height=&#8221;360px&#8221;][\/vc_column][\/vc_row]<\/p>\n<div class=\"shariff shariff-align-left shariff-widget-align-left\"><ul class=\"shariff-buttons theme-round orientation-horizontal buttonsize-medium\"><li class=\"shariff-button twitter shariff-nocustomcolor\" style=\"background-color:#595959\"><a href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.core-stories.com%2Fit%2Fconcept-concetto-core-story-content-strategia-storytelling%2F&text=Concept\" title=\"Bei X teilen\" aria-label=\"Bei X teilen\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; 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background-color:#999; color:#fff\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path fill=\"#999\" d=\"M32 12.7v14.2q0 1.2-0.8 2t-2 0.9h-26.3q-1.2 0-2-0.9t-0.8-2v-14.2q0.8 0.9 1.8 1.6 6.5 4.4 8.9 6.1 1 0.8 1.6 1.2t1.7 0.9 2 0.4h0.1q0.9 0 2-0.4t1.7-0.9 1.6-1.2q3-2.2 8.9-6.1 1-0.7 1.8-1.6zM32 7.4q0 1.4-0.9 2.7t-2.2 2.2q-6.7 4.7-8.4 5.8-0.2 0.1-0.7 0.5t-1 0.7-0.9 0.6-1.1 0.5-0.9 0.2h-0.1q-0.4 0-0.9-0.2t-1.1-0.5-0.9-0.6-1-0.7-0.7-0.5q-1.6-1.1-4.7-3.2t-3.6-2.6q-1.1-0.7-2.1-2t-1-2.5q0-1.4 0.7-2.3t2.1-0.9h26.3q1.2 0 2 0.8t0.9 2z\"\/><\/svg><\/span><\/a><\/li><\/ul><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][\/vc_column][\/vc_row][vc_row flex_height=&#8221;yes&#8221; padding_top=&#8221;0px&#8221; padding_bottom=&#8221;0px&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1471362111665{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column_text]Calma, non \u00e8 ancora arrivato il momento di salpare. Per arrivare in porto \u00e8 necessario predisporre un accurato piano di navigazione, senza grandi deviazioni e senza dover gridare aiuto. Anche perch\u00e9, nella comunicazione, non sempre vince chi grida di pi\u00f9&#8230;. Noi lavoriamo cos\u00ec: Come [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3100","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Concept-Concetto-Strategia Content-Storytelling-Core Story<\/title>\n<meta name=\"description\" content=\"Il concetto giusto per il tuo marchio? 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